Blog tagged as Analytics and Reporting

SEO reporting can get messy quickly. Our new Website Visibility Score brings rankings, traffic, Maps visibility, AI visibility, backlinks, citations and website quality into one clearer view.

Google has confirmed a Search Console reporting issue that may make impressions look lower. Before panic sets in, here’s what to check next.

Spotted strange ranking numbers in your KickstartSEO Portal? Don’t panic. Google changed how rank tracking data can be collected, and the numbers may look odd before they settle.

Google Analytics tells you what visitors do on your website. Search Console shows how people find you in Google. You need both, unless flying blind is your thing.

Big impression numbers can look impressive, but they do not always mean better SEO. Here is why fewer impressions can sometimes mean better traffic, stronger engagement, and more useful enquiries.

Keyword rankings dropped overnight? Before panic sets in, here’s why that dip might be a sign your SEO strategy is expanding, not falling apart.

Google is now tracking AI Mode in Search Console, but the data is mixed into regular web search. Here’s what that means for UK businesses trying to stay visible.

Make sense of your Google Analytics data without drowning in numbers. Here’s which website metrics actually matter and how to use them to make better decisions.