Which SEO Service Is Right for Your Business?

Let's Break This Down Properly

Optimiser Essentials - For Designers, Writers, and In-House Teams Who Self-Manage

Think of this as a fully equipped gym, not a personal trainer. You get access to the KickstartSEO Portal and Norman’s analysis engine, but you decide what to do next. No monthly reporting, no hand-holding, and no “tell me what this means” calls. It’s built for people who are happy to draw their own conclusions and take action.

Choose this if you:

• Already make website or content updates (for clients or in-house)
• Want clear visibility of what’s happening, without paying for managed delivery
• Prefer to stay in control of decisions and implementation
• Can commit 4-6 hours a month to applying what you see in the Portal

Time breakdown: Implementation and improvements are entirely up to you. Most people split time across content updates, on-page fixes, internal linking, and checking progress inside the Portal.

Explore Optimiser Essentials →

Optimiser AI - For Busy Business Owners Who Want Implementation With Approval

This is where Norman stops being “analysis only” and starts doing the work. We implement improvements each month, you approve what goes live, and you stay involved without needing to become the SEO person. You also receive a monthly written report so you can see what’s been done, what’s coming next, and what’s starting to move.

Choose this if you:

• Want SEO progress without getting dragged into the technical details
• Can spare 2-4 hours a month (mostly approvals and direction)
• Prefer a clear plan and steady execution, month after month
• Want visibility and momentum, without a heavy meeting schedule

Time breakdown: Typically 1 hour reviewing the monthly report, 1 hour approving changes, and up to 2 hours providing business input (offers, priorities, seasonal updates).

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Optimiser Premium - For Businesses That Want SEO Properly Managed

This is the full transformation programme. You get a cohesive plan, consistent implementation, and clear accountability. Michael provides senior strategic oversight and leads the quarterly reviews, with Norman supplying the intelligence behind the scenes.

You receive a monthly written report covering what we’ve done, what we’ll do next, and what results we’re seeing. Every three months, we run a quarterly review to keep the strategy tight, focused, and effective without wasting your time. If you ever need a check-in between reviews, you can book a Zoom call with Michael.

Choose this if you:

• Have zero time (or zero desire) to manage marketing tasks
• Want senior oversight and a joined-up plan, not random SEO actions
• Need faster progress in a competitive market
• Want to stay informed, without being pulled into the day-to-day execution

Time breakdown: Monthly: a short read of your written report. Quarterly: one focused strategy call to review progress, priorities, and the next 90 days.

Explore Optimiser Premium →

The "Find Your Fit" Comparison Tool

Still not sure? Answer these three questions:

1. Who Will Implement The Work?

• "We want it fully handled for us" → Optimiser Premium is the best fit
• "We can approve changes, but not do the work" → Optimiser AI is built for that
• "We can implement changes ourselves" → Optimiser Essentials fits (designer, writer, or in-house team)

2. How Much Time Can You Dedicate Each Month?

• Zero hours → Optimiser Premium is your only realistic option
• 2-4 hours → Optimiser AI gives you the best balance
• 4-6 hours → Optimiser Essentials works well if you’re self-managing implementation

3. How Much Structure Do You Want Around Reporting and Reviews?

• "I want a monthly report and a quarterly strategy review" → Optimiser Premium
• "I want a monthly report, but no meetings" → Optimiser AI
• "I’m happy to self-manage and use the Portal for insight" → Optimiser Essentials

Common Questions We Hear

"What if I choose wrong?"
You can switch between service levels anytime. If you're a designer, writer, or in-house team and you start on Optimiser Essentials, you can move to Optimiser AI if you later want implementation handled. If you start with Optimiser Premium to accelerate progress, you can step down to Optimiser AI once the heavy lifting is done. No penalties, no drama.

"Do I need a contract?"
Only Optimiser Premium requires a 3-month commitment (transformations take time). Everything else is month-to-month. Cancel anytime.

"Can I try before I commit?"
Every journey starts with a Website Fitness Evaluation. We'll assess your site and recommend the right service level during your consultation.

"What if I need help between levels?"
If you’re on Optimiser AI or Optimiser Premium, you’ll always know what’s happening because you receive a monthly written report. Premium clients also get a quarterly review to keep the strategy tight. If you’re on Optimiser Essentials, the Portal gives you the data and insight to self-manage confidently.

The Hidden Cost of Waiting

While you're deciding, your competitors keep showing up where you don’t. Every day without proper SEO is another day you're invisible to people searching for exactly what you offer.

Here's what delay really costs:

• Lost customers who can't find you
• Competitors ranking above you
• Missed opportunities for growth
• Playing catch-up instead of leading

Your Next Step: Get Clear on the Right SEO Fit

Choosing the right SEO service shouldn’t be this hard. That’s why we start with a Website Fitness Evaluation. We’ll analyse your site, understand your business goals, and recommend the service level that makes sense for your time, your team, and your priorities.

No pushy sales tactics. No pressure to pick the premium option. Just honest advice based on what your website actually needs.

Start Your Website Fitness Evaluation

Already done your evaluation?

If you’ve already had your Website Fitness Evaluation, book a consultation and we’ll confirm the right programme and next steps.

Book Your Consultation

Clear recommendations. A sensible plan. No guesswork.