Effective DIY SEO Tools for UK Businesses

Choose Your SEO Path

Optimiser Essentials is for web designers and copywriters managing 3+ client websites. Norman provides analysis and a prioritised task list per site. You implement with your own tools.

Optimiser AI means Norman handles implementation. He analyses, proposes, and implements approved changes. You review and guide priorities in 2–4 hours a month.

How much time will you invest each month?

In the portal, set a monthly time budget per client. Norman organises tasks by priority to fit that budget so your effort targets the highest-impact work.

Optimiser Essentials for Agencies

Built for: web designers and copywriters managing 3+ client websites.

Perfect if you:

You want analysis and a clear, prioritised task list
You prefer full control and use your own tools
You have working SEO and content skills
You’ll set a monthly time budget per client
You need an affordable, agency-ready DIY option

How it works: Norman analyses each site and generates prioritised tasks sized to your chosen monthly time budget per client. You implement with your own toolset and workflow.

Skills needed: Practical SEO knowledge and implementation skills.

Learn About
Optimiser Essentials

Optimiser AI: Powered by Norman

For small business owners who want a modern DIY toolkit

Perfect if you:

Only have 2–4 hours each month
Prefer reviewing over hands-on work
Want faster results with less effort
Value time saved more than learning SEO
Need consistent progress while busy

How it works: Norman analyses, proposes, and implements approved changes. You spend 2–4 hours a month reviewing work and guiding priorities.

Skills needed: None. We provide full support and guidance.

Learn About
Optimiser AI

The Time Difference Explained

Both paths include the KickstartSEO Portal and Norman’s strategic analysis. The difference lies in how you use your time and who implements the changes.

Optimiser Essentials (agency DIY):
– In the portal, set a monthly time budget per client
– Review Norman’s analysis and prioritised tasks
– Implement changes with your own toolset
– Monitor results and iterate

Optimiser AI (2–4 hours monthly):
– Review Norman’s recommendations
– Approve changes
– Norman implements and reports progress
– Optional strategy refinement as needed

Why time allocation beats tool count

Results follow consistent execution. If you can dedicate time each month, Essentials gives you precise tasks to ship. If time is tight, AI delivers implementation with minimal oversight.

Choose Essentials if: you manage multiple client sites, can commit monthly time, and want full control of implementation.

Choose AI if: you want Norman to handle implementation while you focus on reviews and direction.

What each option includes

KickstartSEO Portal – tracking, tasking, and reporting
Norman’s Analysis – issues identified and prioritised by impact
Time Budgeting – set monthly time per client; tasks sized to fit
Progress Visibility – see movement and outcomes in your dashboard

Note: The Onsite Optimiser and Norman-led implementation are available with Optimiser AI and Optimiser Premium, not with Essentials.

Learn more about The Norman Advantage.

No time for DIY?

If you cannot commit to reliable monthly time, consider Optimiser Premium, our fully managed service. Michael oversees delivery while you run the business.

Unsure which path fits? Book a consultation. We’ll map your time, goals, and resources to the right option—no pressure.

Ready to Choose Your Path?

Select the next step that fits how you want to work.

Optimiser Essentials (Agencies)

For web designers and copywriters managing 3+ client websites.

Book an agency call
for Essentials

Optimiser AI

For small business owners who want a modern DIY toolkit.

Start with a Website
Fitness Evaluation

Not sure? Book a quick call and we’ll map your time, goals, and resources to the right option.

Book a consultation →

Professional SEO Tools with Expert Support