Optimiser Essentials
Optimiser Essentials
Got more time than money? Perfect. Optimiser Essentials gives you the same professional tools we use, plus the guidance to use them properly.
This isn't some generic SEO software that leaves you guessing. You get Norman's strategic analysis, clear action plans, and a community of business owners all working to get found online. Because doing it yourself shouldn't mean doing it alone.
Meet Norman - your AI-powered SEO strategist. With Essentials, Norman analyses your competitive landscape and creates your strategic roadmap. Learn more about The Norman Advantage.
Norman examines your website and competitors monthly.
He identifies what's holding you back and creates prioritised action lists.
You'll know exactly what to fix first for maximum impact.
Use The Onsite Optimiser to make changes with one click.
No coding needed.
Norman's recommendations appear in plain English - just follow the instructions at your own pace.
Join our private Facebook group where DIY clients help each other succeed.
Dee manages the community, Michael shares insights, and you're never stuck wondering what to do next.
You're never alone.
We know you want to know how much it will cost. So, here it is: It's £49 + VAT per month.
No contracts. No setup fees. Cancel anytime with appropriate notice.
Now, here's what you get for that investment:
Same platform our team uses to deliver fully managed SEO (just without our experience). Your dashboard shows exactly what needs fixing, with prioritised actions guiding you through improvements. Track rankings, research keywords, monitor competitors. Norman provides monthly audits and fresh action plans.
The Onsite Optimiser lets you implement changes without touching code - works with all platforms except GoDaddy. Everything's in plain English, so you can focus on doing rather than decoding.
This isn't for complete beginners. You need to understand basics like what keywords are, why page titles matter, and how to update your website content. If terms like "meta description" or "H1 tag" sound like alien language, you might want to consider our Optimiser AI service where Norman handles implementation for you.
Doing it yourself doesn't mean doing it alone. Need help? Start with our Facebook group - connect with other DIY users, share tips, and get answers from our community. It's the quickest way to get unstuck.
Want to discuss your action plans or need guidance? Book a Zoom call at your convenience. We'll talk through your challenges without the hard sell for upgrades.
Plus, the KickstartSEO Academy in your Portal provides video tutorials and guides whenever you need them.
Most Essentials clients see improvement within 2-3 months. Not overnight miracles - real progress from consistent effort following Norman's guidance.
"What exactly does Norman do for Essentials?"
Norman analyses your site monthly and creates action plans. He tells you what to fix and why. You handle the actual changes using our tools.
"Is this better than Yoast?"
Different league. Norman provides competitive analysis and strategic planning. The Onsite Optimiser works on any platform, not just WordPress.
"Can I upgrade later?"
Absolutely. Many start here to learn, then upgrade to AI or Premium when ready for faster results.
While you've been reading this, your competitors have been stealing your customers. Every day without proper SEO is a day you're invisible to people searching for exactly what you offer.
Norman's ready to show you exactly what needs fixing. Professional tools, strategic guidance, supportive community - everything you need to succeed.
But here's the thing - we need to analyse your website first to make sure Optimiser Essentials is the right fit. Some businesses need our AI package because they don't have time for implementation. Others want Premium because they need faster results. The Website Fitness Evaluation shows us exactly where you stand.
Don't let another month pass being invisible online.
Start Your Website Fitness Evaluation
We won't sell you the wrong programme. We want you on the programme that's the right price and the right results. That's why Michael always wants to meet with you first.
Book a free consultation to discuss how Optimiser Plus can grow your business.
Optimiser Essentials - Professional SEO tools powered by Norman's strategic thinking. Because doing it yourself shouldn't mean doing it alone.