Optimiser Essentials
Optimiser Essentials
Optimiser Essentials is for web designers and copywriters managing 3+ client websites. It combines Norman’s analysis with an agency-ready toolset so you can execute in your own workflow.
Not for small business owners. If you want implementation handled, choose Optimiser AI or Optimiser Premium.
Norman analyses each site and its competitors, then produces a clear task list ordered by impact and effort. You implement using your own CMS and tools. Set a monthly time budget per client in the portal and Norman sizes tasks to fit.
Essentials uses The Norman Advantage for analysis and prioritisation. Implementation and the Onsite Optimiser are available with Optimiser AI or Optimiser Premium.
Norman reviews each site and key competitors monthly.
He flags issues and orders fixes by impact and effort.
Your task list matches the time budget you set.
Use your own CMS and tools to make the changes.
Follow clear step-by-step tasks from Norman.
Tasks are sized to your monthly time budget.
Strategy tools for keywords, competitors, and content.
Self-audit checks confirm completed changes.
Reporting covers rankings, traffic, and client-ready reports.
Includes the first 3 websites. Minimum 3 websites per account. Managing more than three? Let’s discuss volume pricing.
No setup fees. Standard notice terms apply.
No Onsite Optimiser. No implementation by Norman. No content writing or outreach. For implementation, see Optimiser AI or Optimiser Premium.
Norman analyses each site and its competitors, then produces a task list ordered by impact and effort. You implement using your own CMS and tools. Set a monthly time budget per client in the portal and Norman sizes tasks to fit.
“What exactly does Norman do here?”
He analyses, prioritises, and sizes tasks to your time budget. You carry out the changes.
“Is this better than a plugin like Yoast?”
Different role. Essentials adds competitor and keyword strategy, prioritised tasking, link insights, GBP tools, and reporting across platforms.
“Can I upgrade later?”
Yes. Optimiser AI adds implementation and access to the Onsite Optimiser. Premium is fully managed.
Book an agency call to confirm fit, site count, and any volume pricing.
Optimiser Essentials is for agencies only — web designers and copywriters managing 3+ client websites.
Investment: £169 + VAT per month, including the first 3 websites. Minimum 3 websites. Managing more than three? We’ll discuss volume pricing on the call.