Fully-managed SEO for Business Owners
Who Want It Done Properly and Kept Off Their Desk
If you know your business needs SEO, but you do not have the time, interest, or headspace to manage it yourself, Optimiser Premium gives you a fully-managed service led by Michael.
Optimiser Premium (OP) is our highest level of SEO support.
Norman still does what he does best behind the scenes, but Michael takes the lead on strategy, delivery, and ongoing direction.
This is where Norman’s intelligence and Michael’s 30 years of experience come together to create something stronger than either could deliver alone.
We manage your SEO for today’s search landscape while helping prepare your business for what comes next in AI-powered search.
The first step is the free SEO audit. That shows us what your site needs, what sort of help makes sense, and whether OP is the right fit.
Already have the audit? Book the Zoom call.
- Fully managed SEO service
- Led by Michael, supported by Norman
- Monthly strategy, implementation, and optimisation
- Blogs and new content pages handled for you where your website allows
- Google Business Profile managed, with posts and review responses prepared for your approval
- Three written reports and one live quarterly Zoom review every quarter
- Managed citations to strengthen local and AI search visibility
- Business Profile and Tone of Voice Guide created and refined
- AI visibility tracked alongside traditional search performance
- Built to improve visibility now and prepare for the future of AI search
Why Some Business Owners Choose OP
You Want SEO Off Your Desk
You know SEO matters, but you do not want another project sitting on your to-do list.
OP is for business owners who want the work handled properly, kept moving, and kept off their desk.
You Want Expert SEO, Not Another System
Norman brings analysis, prioritisation, and constant background support.
Michael takes that intelligence, adds real-world judgement, and leads the work with the kind of experience that only comes from doing this for decades.
You Want to Stay Informed, Not Involved
You still know what is being done and why.
You stay close enough to know what is happening, without being pulled into the routine monthly work.
You Want Better Visibility Today and Tomorrow
KickstartSEO is not just working to improve your visibility in Google and Bing today.
We are also helping prepare your business for the fast-changing world of AI-powered search, so your SEO is not stuck fighting yesterday’s battle.
What You Get Each Month
With Optimiser Premium, Michael leads the work, and Norman supports the strategy, analysis, monitoring, and ongoing optimisation behind the scenes.
You stay close enough to know what is happening, without being pulled into the routine monthly work.
Each month includes planned SEO work designed to improve visibility in today’s search environment while helping prepare your business for what comes next in AI-powered search.
Monthly SEO Work Carried Out for You
- Three pages optimised each month
- One blog written each month
- New content pages created when needed
Approved blogs and new pages published for you where your CMS allows
- Google reviews tracked, with responses written for your approval
- Managed citations
- AI visibility tracked in the reporting
- Monthly SEO report showing actions taken, planned, and results
What That Means in Practice
- You are not left with a list of jobs to do on your own.
- Michael leads the campaign, applies judgement on top of Norman’s analysis, and keeps the work moving without it becoming another project on your desk.
- We handle the routine SEO work, content planning, and ongoing optimisation, while keeping you informed and involved where your input matters.
- You get clear reporting on what has been done, what we are focusing on next, and how the campaign is progressing.
You do not need to become an SEO manager to get the benefit of a properly managed SEO campaign.
How Optimiser Premium Works With Michael and Norman
1. Michael and Norman Plan the Work
Norman analyses your site, your visibility, and the opportunities in front of you.
Michael then takes that intelligence, adds experience, judgment, and business context, and sets the direction for the monthly SEO work.
That work is shaped to improve your visibility in search today while helping prepare your business for the future of AI-powered search.
2. We Carry Out the Work for You
With OP, the routine SEO work sits with us, not with you.
Michael leads delivery, supported by Norman’s analysis and monitoring, so the campaign keeps moving without you having to manage the day-to-day work.
That can include page improvements, technical edits, local SEO tasks, content creation, and ongoing optimisation work across the month.
3. We Implement Content Where Your Website Allows It
- Approved blogs and new content pages are published for you, where your CMS is maintained and capable of supporting the work properly.
- If your website needs improvements before it can support that properly, we will help get it up to standard and work with your web designer where needed.
- If a designer wants to charge for extra work, you stay copied in, and only you can approve that expense.
You Stay Informed Without Having to Manage the Campaign
OP is built for business owners who want SEO handled properly without it becoming another project on their desk. You are kept informed, consulted where it matters, and involved in approving blogs, content pages, Google Business Profile posts, and review responses where needed.
But the routine management, implementation, and ongoing delivery sit with us.
Why Michael Changes the Outcome
Michael Nagles Leads Optimiser Premium
In Optimiser Premium, Michael takes the lead on strategy, delivery, and ongoing direction, using Norman’s intelligence as a powerful foundation rather than relying on it alone.
While other team members may be involved in carrying out parts of your SEO strategy or communicating what we are doing, Michael oversees every aspect of our fully managed clients’ SEO strategy execution, so you know your campaign is always in safe, experienced hands.
That gives clients the confidence of knowing the work is not just being done, but being led, reviewed, and strengthened by someone who has been doing this long before AI ever entered the picture.
A fully-managed SEO service still needs the right people behind it.
Norman Adds Strategic Firepower
Norman supports Michael with analysis, prioritisation, monitoring, and the steady background work that helps keep campaigns moving in the right direction.
He helps us spot opportunities, track what matters, and strengthen visibility in both traditional search and the fast-changing world of AI-powered search.
Teri Helps Keep Delivery Steady
As SEO Accounts Manager, Teri helps keep the moving parts organised and consistent.
She supports delivery, keeps communication clear, and helps ensure the work flows smoothly from planning to execution.
She helps make sure deadlines, details, and day-to-day delivery stay under control, which matters a great deal in a fully managed service.
Dee Works on the Business So We Can Focus on Yours
As Marketing Coordinator, Dee supports Michael and Teri by handling the marketing and systems work that would otherwise pull them away from client strategy and delivery.
That helps us stay organised, improve how we work, and keep the fully managed service stronger behind the scenes.
Michael Keeps His Hands on the Wheel
While the wider team adds strength around him, Michael remains accountable for the strategy and execution of every fully managed campaign.
That means clients are not passed around, left guessing, or expected to join the dots for themselves.
Michael brings 30 years of digital marketing experience to the table, along with the good sense to build the right team around him.
Where OP Fits Best
It Is Not DIY SEO
OP is not for business owners who want to do the work themselves. If you want to stay hands-on with the monthly SEO work, Optimiser Essentials or Optimiser AI will be a better fit.
It Is Not Done-With-You SEO
Optimiser Premium is for owners who want the work handled for them, not returned to their desk. You stay informed, consulted where it matters, and involved in key approvals, but the routine management and delivery sit with us.
It Is Not a Black-Box Agency Service
You are not left wondering what is happening or why. We keep the work visible, the communication clear, and the strategy grounded in real decisions rather than mystery activity.
Some Businesses Need More Involvement. Some Need Less.
If you want to stay closer to the day-to-day handling of your SEO, OAI may be the better option. If you want an experienced expert team taking responsibility for the work and keeping it off your desk, OP is built for that.
Need something more hands-on?
If you want Norman doing the work while you stay more involved in the direction, approvals, and monthly flow of the campaign, Optimiser AI may be the better fit. If you would rather do the work yourself with Norman guiding the strategy and checking progress, Optimiser Essentials may suit you better.
Built on Strategy, Grounded in Your Business
Before Norman writes a blog, creates a new page, or prepares wider site edits, we create two documents that help make sure the work reflects your real business.
That matters because AI is not the problem. Bad content is.
The goal here is simple: content that sounds like your business, reflects what you actually do, and does not read like recycled AI waffle
Your Business Profile
Before we create blogs, new pages, or wider site edits, we build your Business Profile.
That gives Norman and Michael a clear picture of what your business does, what makes it different, and what matters most about the way you serve your customers.
Your Tone of Voice Guide
If the Business Profile explains what your business does, the Tone of Voice Guide explains how you tell the story.
Its job is to help make sure the content we create sounds like your business, not like generic AI filler and not like the same recycled fluff your competitors are probably publishing.
Monthly Reports and Quarterly Reviews
Each month, you receive a written report showing what we have done, what we are planning next, and what results we are seeing.
Each quarter, that is backed up by a live Zoom review, giving you a chance to review the strategy with us and make sure it still reflects the direction of your business.
You Stay Informed Without Managing the Work
These documents and reviews help keep the campaign aligned to your business, your voice, and your priorities.
You stay informed and consulted, while the moving parts stay with us. That is the point of Optimiser Premium.
What Optimiser Premium Feels Like in Real Life
Optimiser Premium is for business owners who know SEO matters, but do not want to become SEO managers.
Hear It From Ellie
If you want a clearer picture of what fully managed SEO feels like in real life, Ellie says it better than a sales paragraph ever will.
Ellie’s experience shows what that looks like when Michael leads the work, keeps the campaign moving, and keeps the client informed without putting the day-to-day SEO burden back on their desk.
Optimiser Premium gives business owners expert-led SEO without turning it into another job for them.
More Client Feedback
"We have recently engaged the KickstartSEO team to support our business. We had previously had support from another organisation but we had little visibility of what was happening and what we were sent felt like it was written in a foreign language. Michael and the team have explained things simply, gained our trust quickly and their onboarding process was simple and efficient. We’ve been really impressed how quickly they have understood our business and we are looking forward to watching things progress."
Helen C. | Optimiser Premium Subscriber | Via Google Reviews
We’ve had an outstanding experience working with Kickstart SEO. Michael is not only highly skilled but also an absolute pleasure to work with. From day one, I felt completely comfortable leaving things in his hands — he’s thoughtful, responsive, and genuinely invested in tailoring his strategy to suit our specific needs. As a business in a highly regulated industry, it was essential to have strong compliance guardrails in place and Michael delivered. He developed a strategy that ensures all content remains compliant while still being engaging and effective. What really sets him apart is his ability to adapt quickly — if something isn’t working or needs a new approach, he pivots swiftly and effectively. We also face the unique challenge of operating nationally while still needing to maintain a strong local presence. Michael understood this perfectly and built a strategy that allows us to do both seamlessly. He’s become a trusted partner and truly feels like an extension of our team. I can’t recommend Kickstart SEO highly enough.
Steve F. | Optimiser Premium Subscriber | Via Google Reviews
I was really nervous about working with another SEO company after a bad experience in the past, but Michael has been absolutely brilliant. From the start, he’s been reassuring, responsive, and transparent … all the things I was worried I wouldn’t get again. What mattered most to me was clear communication, knowing the technical work was actually being done behind the scenes (even when I couldn’t see it), and feeling confident that I hadn’t just been left in the dark. Michael delivers on all fronts. He’s patient with my need for reassurance and always keeps me in the loop. If, like me, you’ve heard horror stories or been burned before, I highly recommend giving Michael a chance. He’s restored my faith in SEO services.
Steph C. |Optimiser Premium Subscriber | Via Google Reviews
We’ve only been working with Michael at Kickstart SEO for 5 weeks but the results have already surpassed our expectations. His knowledge, attention to detail, and genuine desire for his clients to succeed online is truly admirable. In such a short time, our rankings have improved significantly. The work we’ve done together — from the blogs he’s written, to website headings analysis and updates, Google review responses and keyword performance, is already making a real impact. We’re confident it will only continue to strengthen our online presence and we are enjoying watching the online dashboard show our progress! (Could almost become addictive!) Huge thanks for all your hard work so far Michael — we’re excited to see what’s ahead in the coming months! Who knew SEO was so complex… and so powerful!
Lindsey C. | Optimiser Premium Subscriber | Via Google Reviews
I've recently started working with Michael from Kickstart SEO and it has been an eye opener. I am a self declared technophobe - I have little knowledge (or interest) in what goes on behind the scenes in the dark art of SEO, however Michael explains what needs what needs to be done in an engaging manner, and in way that even I find understandable. He has made the whole process simple and dare I say enjoyable. I'm looking forward to now developing my understanding knowing I am in safe hands with Michael who really does know his stuff.
Elaine F. | Optimiser Premium Subscriber | Via Google Reviews
Questions About Optimiser Premium?
Optimiser Premium is our done-for-you SEO programme, built for businesses that want stronger strategic oversight and more of the SEO work handled for them.
Our FAQ explains how Michael leads the strategic direction, how Norman, our AI-powered SEO Strategist, supports the work behind the scenes, and why
Optimiser Premium suits businesses that want SEO taken seriously without adding more jobs to their own desk.
Ready to Hand Your SEO Over to an
Experienced Team?
If you want SEO handled properly, kept off your desk, and led by Michael with Norman supporting the strategy behind the scenes, Optimiser Premium may be the right fit.
The best place to start is the Free SEO Audit.
That gives us a clear view of your website, what is holding it back, and whether Optimiser
Premium is the right level of support for your business.
If you already have the audit, you can book the Zoom call now using the button below.
If OP looks like the right fit, we can then talk through the next step and show you how the programme works in practice.
