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Structured Data: Get Better Search Performance

structured data

Want your business to perform better in search results? When Google fully understands your business information, it can show your key details directly to potential customers when they search.

But there's a catch—your website needs special formatting called structured data. Without it, Google might miss important details about your business, even when visitors are on your website.

Search Results That Work Harder

When someone searches for local businesses, Google shows helpful information in the search results. Opening hours, phone numbers, and locations help customers choose which company to contact.

Google only shows these extras when it's entirely sure about the details. Your website needs a special code that tells Google, "This is our phone number" or "These are our opening hours." Without this code, Google stays quiet about your business details.

What Google Needs to Know

Good search listings share critical business information:

But just posting this information on your website isn't enough. Google needs it formatted in specific ways, using proper code that confirms each detail.

Getting the Code Right

Adding the correct code to your website takes technical skill. Small mistakes can stop Google from understanding your business details. Web developers need to follow precise rules about:

This technical work matters because errors can hide your business from potential customers. Incorrect code might stop Google from showing your opening hours or displaying outdated information.

Focus on Your Business, Not Code

With Optimiser Plus, you don't need to worry about technical website details. Our SEO experts handle everything:

You focus on running your business - we'll focus on helping customers find you online.

Getting Started is Simple

First, we'll discuss your business priorities and gather critical information:

We'll review your website setup and plan any necessary technical changes. If you have a web developer, we'll work with them. If not, we'll handle everything directly.

Help Customers Find You

Every day you wait, potential customers might miss finding your business because Google doesn't understand your website correctly.

Talk to our team about Optimiser Plus. We'll check how your business appears in search results and show you how we can improve your visibility.

Back
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Most people read our blog because their website isn't delivering the results they need.

Is it time to let us help?

Here's the thing - while you're researching SEO solutions, your competitors are already showing up when customers search. Every day you're invisible online is another day of lost opportunities.

The good news? Getting found doesn't have to be complicated. We offer three distinct SEO programmes designed for different business needs - from DIY tools to complete done-for-you transformation.

Not sure which programme is right for you? Our comparison guide walks you through all three options in detail, helping you find the perfect fit for your business.

Or if you'd prefer a personalised recommendation, start with our free Website Fitness Evaluation. We'll assess your current SEO fitness and suggest the right programme for your specific situation.

Book a freeWebsite Audit

Whether you do it yourself, let Norman guide you, or have us handle everything - you're never alone in your SEO journey. That's the KickstartSEO promise.

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