Your website might be invisible to potential customers right now. Not because it's poorly designed or missing content but because of technical issues hiding it from search results. Here's what stops websites from ranking well and how you can spot these problems on your site.
Mobile Problems Cost You Customers
Up to 60% of people search on their mobiles. When your website doesn't work correctly on mobile devices, Google pushes it down in search results. Open your site on your phone - if you see tiny text, overlapping buttons, or content running off the screen, you lose customers and rankings.
Testing mobile issues is straightforward. Visit your site on different phones or tablets. Click through links, fill out forms, and read text without zooming. Watch especially for menus that stick or buttons too small to tap. The KickstartSEO Portal's mobile checker spots these problems automatically, often finding issues you might miss during manual checks.
Mobile problems frequently appear after website updates. Something as simple as adding a new photo or changing text can break your mobile layout. Regular monitoring through our Portal helps catch these issues before they affect your rankings.
Slow Pages Drive People Away
Website speed matters more than ever. When pages take too long to load, visitors return to search results. Our tests show that each extra second of loading time dramatically increases the chance someone will leave before seeing what you offer.
Several common issues can slow down your site. Large pictures often cause delays, along with outdated features, inadequate hosting, or too many tools running simultaneously. Videos that play automatically can bog things down, and old website code might need updating. The Onsite Optimizer tool in our Portal identifies precisely what's causing your slowdowns.
Finding Things Should Be Simple
Customers need clear paths to your contact details and services. A logical menu structure helps both visitors and search engines understand your website. Smart organization puts essential information where people naturally look for it.
Site structure significantly affects how easily people find what they need. Contact details should stand out clearly. Services need proper organization. Related information should sit together logically. The KickstartSEO Portal analyzes your structure, showing where visitors might get lost.
Keep Everyone's Information Safe
That little padlock symbol next to your web address matters. It tells visitors their details are safe on your site. Without it, Google warns people that your website might not be secure, which is hardly inspiring for potential customers.
Many web hosts include security features at no extra cost. Is your padlock missing? Ask your web host about adding security—it's usually simpler than you'd expect. Our technical checks flag security gaps that could hurt your rankings and visitor trust.
Make Your Pictures Work For You
While photos help sell your services, they need proper descriptions to boost rankings. Search engines read these descriptions since they can't see the images. Good descriptions help both search rankings and people using screen readers.
The Onsite Optimizer makes image optimization straightforward. It checks photo sizes, suggests descriptions, and helps you remove unnecessary images that might slow down your site. Better image handling often brings quick ranking improvements.
Fix Problems Fast
Hidden technical issues often hold websites back in search rankings. Finding these problems yourself takes time and technical knowledge you could better spend running your business. That's precisely why we built the KickstartSEO Portal - it spots technical issues automatically and guides you through fixing them.
Ready to stop losing customers to technical problems? Start with our free website check. We'll show you exactly what's holding your site back and create a clear plan to fix it. The sooner you address these issues, the sooner customers can find you online.
