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Local SEO: A Small Business Guide to Getting Found Online

Local SEO: A Small Business Guide to Getting Found Online

Looking to get more local customers to find your business online? With 46% of Google searches looking for local information, showing up in the right places makes a real difference to your bottom line.

Why Local Searches Matter Now

When someone nearby searches for your type of business, you want to appear at the top of their results. Your potential customers use local search to find businesses daily - if they can't find you, they'll find your competitors instead.

Quick Wins for Better Local Rankings

Start with these proven steps:

1. Get Your Google Business Profile Right

2. Match Your Details Everywhere

Your business name, address, and phone number should be identical across:

One wrong digit can hurt your rankings.

3. Create Local Content

Help Google understand where you serve:

Reviews: Your Secret Weapon

Good reviews make you look good and help you rank higher in local search results. Search engines use review signals to judge which businesses to show first.

How to get more reviews:

The Mobile Factor

Most local searches happen on phones. If your website isn't mobile-friendly, you're losing customers. Check these points:

Make Your Website Work Harder

Your website needs to tell Google exactly where you operate. Include:

Take Your Next Step

Whether you manage your SEO yourself or want expert help, KickstartSEO has solutions that fit your business. Choose between our DIY tools with expert guidance or our fully managed service, where we handle everything. Our KickstartSEO Portal makes local optimization simple, and our team knows exactly what it takes to improve your local rankings. Let's get your business found by the right local customers.

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Most people read our blog because their website isn't delivering the results they need.

Is it time to let us help?

Here's the thing - while you're researching SEO solutions, your competitors are already showing up when customers search. Every day you're invisible online is another day of lost opportunities.

The good news? Getting found doesn't have to be complicated. We offer three distinct SEO programmes designed for different business needs - from DIY tools to complete done-for-you transformation.

Not sure which programme is right for you? Our comparison guide walks you through all three options in detail, helping you find the perfect fit for your business.

Or if you'd prefer a personalised recommendation, start with our free Website Fitness Evaluation. We'll assess your current SEO fitness and suggest the right programme for your specific situation.

Book a freeWebsite Audit

Whether you do it yourself, let Norman guide you, or have us handle everything - you're never alone in your SEO journey. That's the KickstartSEO promise.

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