Is Your Google Business Profile Sending Customers to a Closed Door?
When your opening hours on Google match your actual business hours, customers know they can rely on you. It's that simple.
Holiday Hours Often Get Forgotten
Last Christmas tells the story - we looked at 21 shops and services around Bedford and Milton Keynes. Only 9 had their Christmas hours listed correctly online. The rest? Their customers would have found locked doors during holiday shopping.
More Than Just Holidays
Regular hours need attention too. Shop early, close late for stock taking, staff training days - all these changes matter to customers. If your Google Business Profile still shows 9-5 when you're actually open 8-6, you're missing early morning and evening customers.
Summer holidays mean earlier closing for some businesses, later opening for others. Christmas shopping season might mean extended hours. Bank holidays affect most businesses differently. Each change needs updating on Google before customers start planning their visits.
Getting It Right
Most businesses remember to update their regular hours, but things get missed during:
- Christmas and Easter breaks
- Summer holidays
- Bank holiday Mondays
- Special local events
When Hours Go Wrong
The problems start small. Maybe a customer checks Google and sees you're open. They drive across town, only to find a closed sign. They're frustrated. They leave a bad review. Other potential customers read that review and look elsewhere.
Your Google Business Profile is often the first thing customers check. When they find you closed during listed opening hours, you risk losing not just that sale, but their trust too.
Making It Simple
The KickstartSEO Portal helps you manage your business hours effectively through your Google Business Profile. You can easily update your business hours to make them match your website and real operating hours.
Whether you update hours yourself through Optimiser Essentials, or let us handle everything with Optimiser Plus, we'll help you stay visible when local customers search.
Start managing your business hours better today
Back
