Blog tagged as Content Strategy

BLUF means Bottom Line Up Front. It is an old Army lesson that can help you write clearer content, improve older pages and make useful answers easier for readers, search engines and AI tools to find.

After ten blind tests, Gemini finally understood Norman, our services and our current pricing. Here is what our website relaunch taught us about SEO, GEO, entity consistency and why your wider online presence matters.

Evergreen content is not dead, but changing a date and polishing a few sentences is no longer enough. See what still earns attention in 2026, what needs to go, and how to make older content genuinely useful again.

More content is not always the answer. This blog explains when a topic should become a blog, content page, menu page or hidden page, and why orphan content is the real problem.

SEO does not have to mean doing everything at once. Learn how small businesses can use the 80/20 rule to focus on the quick wins that usually matter most.

Are blog categories and tags helping your SEO, or just creating clutter? Here’s how to use them deliberately without turning your blog into taxonomy theatre.

Most blogs do not fail because the owner cannot write. They fail because nobody has worked out why the blog should exist. Here is how to build a blog strategy with purpose, value and search visibility.

Publish on your website first, then use LinkedIn to amplify. This order keeps authority with your site while strengthening visibility in AI and search.

Most websites do not have a content problem. They have a structure problem. Here is how to use H1, H2 and H3 tags properly, without turning your pages into an SEO jumble sale.

Centred text might look tidy, but it can make your website harder to read, weaker on mobile, and worse for engagement. A small design habit with a surprisingly sharp set of teeth.

Your contact page should do more than sit there looking beige. Here are the signs it is boring people away, and what to fix before good enquiries quietly disappear.

Your Google Business Profile should not always point to your homepage. For local search, a proper location page usually gives customers and Google a clearer answer.

If your website feels like a maze, your visitors are not the only ones getting lost. Here is how proper structure helps people and search engines find what matters.

Your favourite keyword might sound perfect, but if nobody searches for it, it will not bring visitors. Here’s why search volume matters more than guesswork.

Google still cares about trust, and so do your customers. Here’s how E-E-A-T helps small business websites look credible, useful, and worth taking seriously.

Search intent is the difference between attracting visitors and attracting the right visitors. Here’s how to match your content to what people actually want.

Alt image text is one of those small SEO jobs that is easy to ignore, until it quietly costs you visibility. Here’s how to fix it without disappearing into CMS faff.

Your customers are already telling Google what they want. The trick is making sure your website answers the right search, at the right moment.

Find the search terms your customers actually use, choose realistic keyword opportunities, and avoid wasting time chasing phrases that look good but bring little value.